The VALS Typology Segments Audiences Based on

question 15

Multiple Choice

The VALS typology segments audiences based on

• A) demographics.
• B) geography.
• C) psychographics.
• D) social class.

---

Definitions:

Activity-Based Costing

A cost distribution method that assigns overhead and indirect expenses to pertinent products and services based on their activity requirements.

Customer Margin

The profit derived from serving a particular customer, calculated as sales revenue minus the costs of servicing that customer.

Serving Customers

The process or actions taken to provide goods or services to customers in a way that meets or exceeds their expectations.

Activity-Based Costing

A costing methodology that assigns overhead and indirect costs to specific activities and then to products or services based on their consumption of those activities.