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A Company Had Decided to Enclose a Questionnaire with Its

question 77

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A company had decided to enclose a questionnaire with its next billing to ascertain its customers' opinions about company services. Which method of measuring variables is the company using?


Definitions:

Socializing Influence

The process by which individuals assimilate the norms, values, and behaviors considered appropriate in a given society through interaction with others.

Mass Media

Various mediums of communication intended to reach a large audience, including newspapers, television, radio, and the Internet.

Functionalist

An approach in sociology and anthropology that interprets society as a structure with interrelated parts designed to meet the biological and social needs of individuals.

Workforce

The total number of people available for work, including both the employed and the unemployed, within a specific country, region, or economic sector.

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