What Is Ethnography

question 19

Multiple Choice

What is ethnography?

• A) Data collection done through participant observation and interviews in a customer's context of use
• B) The study of what encourages people to buy
• C) Data collection done through internet surveys
• D) The study of product placement

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Definitions:

Experiments

A research method involving manipulation of variables to test hypotheses and determine cause-and-effect relationships.

Spurious Relationships

Relationships where two variables appear to be related due to a coincidence or a third, unseen factor, rather than a direct cause-and-effect link.

Researcher

An individual who systematically investigates and studies materials and sources to establish facts and reach new conclusions.

Online Experiments

Research studies conducted over the internet, allowing for the collection of data from a wide and diverse group of participants.