Why Is It Important to Identify Segments with Innovative Customers

question 1

Multiple Choice

Why is it important to identify segments with innovative customers?

• A) So R&D becomes more expensive
• B) So you can save money on distribution
• C) So different distribution opportunities become available
• D) Because innovative customers are more likely to try new products

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Definitions:

Shift With Social Changes

The process of adaptation or transformation in response to evolving societal norms, values, and structures.

Masculinities

The array of behaviors, practices, and beliefs associated with being male or manly in a given cultural context.

Symbolic Ethnicity

A form of ethnicity that is individualistic in nature and without real social cost for the individual. It is often chosen or emphasized for symbolic value.

Race Relations

The interactions and relationships between people of different racial identities, which may encompass aspects of coexistence, conflict, and cooperation.