Some Companies Want to Get Their Products into as Many

question 94

Multiple Choice

Some companies want to get their products into as many outlets as possible, understanding that the more exposure a product gets, the more it will sell. If this is consistent with the company's overall strategy, it will choose ________ distribution.

• A)primary
• B)independent
• C)intensive
• D)exclusive
• E)selective

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Definitions:

Market Value

The current price at which an asset or service can be bought or sold in the open market, determined by supply and demand forces.

Dutch Auction

A bidding process where the auctioneer starts with a high asking price and gradually lowers it until a participant accepts the price.

Shares

Stakeholding units in a business or financial asset that entitle owners to a fair portion of distributed profits, or dividends.

Market-To-Book Ratio

A financial ratio that compares a company's market value to its book value, indicating how much investors are willing to pay above the net asset value.