After Defining Objectives and Research Needs, the Next Step in the Marketing

question 63

Multiple Choice

After defining objectives and research needs, the next step in the marketing research process involves

• A)research evaluation.
• B)data collection.
• C)data analysis.
• D)research design.
• E)report writing.

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Definitions:

Foreign Official

A representative or an employee of a government or governmental body of another country.

Nontariff Barriers

Restrictions that countries use to control the amount of trade across their borders, not including the use of tariffs, such as quotas and embargoes.

Competitive Advantage

A condition that allows a company or country to produce goods or services at a lower price or in a more desirable fashion for customers than competitors.

Eurozone

A geographical and economic region consisting of European Union countries that have adopted the euro as their official currency.