The Chrysalis Job Training for the Disabled Program Wants to Notify

question 148

Multiple Choice

The Chrysalis Job Training for the Disabled program wants to notify the community about its upcoming rummage sale.As an experienced marketer and director of the program,you plan to visit several local radio and televisions stations to request:

• A) freestanding inserts
• B) nonsponsored advertising
• C) advocacy marketing
• D) public service advertising
• E) societal marketing

---

Definitions:

Larger Goal

An overarching ambition or aim that guides a set of smaller objectives or tasks.

Ingroup Bias

The tendency to favor and extend better treatment to members of one's own group over those of other groups.

Outgroup Homogeneity

The perception that members of an outgroup are more similar to each other than they actually are, or more similar than members of the ingroup.

Uncertainty-Identity Theory

The theory that people join and identify with groups in order to reduce negative feelings of uncertainty about themselves and others.