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_____ Evaluate New-Product Ideas Usually Before Any Prototype Has Been

question 150

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_____ evaluate new-product ideas usually before any prototype has been created.


Definitions:

Self-Handicapping

The strategy of preemptively creating obstacles or excuses for potential failure, thereby protecting one's self-esteem.

Personal Lack

A perceived deficiency in oneself, often in comparison to others or with respect to personal goals.

Career Takes

The direction and progression one's professional life undertakes over time.

Consistency Motive

A desire to get feedback that confirms what the person already believes about himself or herself.

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