SCENARIOS Sav-More Supermarkets

question 48

Multiple Choice

SCENARIOS
Sav-More Supermarkets
Observers of the supermarket industry see no letup in the use of checkout-counter-based target marketing.Sav-More supermarkets have installed an electronic marketing system in its stores.The system allows the stores to do more direct mail promotions by combining the current Sav-More's check cashing cards with the new Sav-More's Bonus Club frequent-shopper cards.The new system uses barcode scanners and magnetic cards issued to shoppers to track all purchases.As with most customer databases,demographic information is gathered for subsequent offers to frequent-shopper club members,and psychographic information is tracked whenever customers use the magnetic strip cards to make purchases.Generally,marketing to these consumers achieves better results than free standing insert (FSI) coupons.
-Refer to Digital Divide.If all people with computers were allowed to participate in the survey,a _____ error would exist.

• A) sampling
• B) measurement
• C) random
• D) clustered
• E) frame

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Definitions:

Nonmaterial Culture

Aspects of culture that encompass values, beliefs, norms, and languages, which are not physically tangible but significantly influence human behavior and societal development.

Mores

Strongly held norms or customs that embody the fundamental moral views of a group or society.

Folkways

Norms for routine or casual interaction that dictate social expectations and behaviors in everyday life.

Culturally Uniform

Refers to a society or group where members share similar cultural traits, including language, customs, values, and norms, leading to a homogenous community.