Market Segmentation Can Assist Marketers to Do All of the Following

question 50

Multiple Choice

Market segmentation can assist marketers to do all of the following EXCEPT:

• A) develop more precise definitions of customer needs and wants
• B) identify which variable base should be used for segmenting
• C) identify when and how customer needs are changing
• D) identify where new opportunities are emerging
• E) evaluate where and why demand is falling

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Definitions:

Profitable

A financial state where revenues exceed expenses, leading to a positive net income.

Binding Price Floor

A minimum price set by the government or regulatory body that is above the equilibrium price, causing a surplus in the market.

Wheat Market

A sector of the commodities market that deals with the trading of wheat products and its derivatives.

Price Paid

The sum of currency traded in return for a product or service.