E&V Bridal Studios Is a Wedding Consulting Business Targeted to East

question 95

Multiple Choice

E&V Bridal Studios is a wedding consulting business targeted to East Asians.It accommodates the various cultures by providing services to appeal to Koreans,Vietnamese,Chinese,and Japanese customers.E&V Bridal Studies markets its services to its customers by using ethnicity to divide its customers into segments.Ethnicity is its primary:

• A) perceived image
• B) accessibility quotient
• C) environmental control
• D) segmentation variable
• E) differentiation guide

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Definitions:

Back Matter

The final sections of a book, which may include appendices, glossaries, indexes, and bibliographies.

Primary Purposes

Primary purposes are the main objectives or reasons for which something is created, done, or exists.

Decision Matrix

A tool that helps in evaluating and prioritizing a list of options or alternatives based on a set of criteria.

Discussion

an interactive exchange of ideas and opinions among a group of people or between individuals.