A Group of High School Freshman Stop by an Electronics

question 143

Multiple Choice

A group of high school freshman stop by an electronics store.The store has just received a new line of high-end flat panel televisions.The televisions range in price from $2,000 to $7,000.All of the students want this new style of TV,but none has the means to buy one.Is this group of consumers a potential market for the flat-screen televisions?

• A) Yes,they are a potential market since they are all about the same age.
• B) No,they do not have the ability to purchase at this time.
• C) No,to qualify as a market,they must need the product.
• D) Yes,they are a market because this product could satisfy their consumer wants and desires.
• E) Yes,they are a market because this group shares relatively similar product needs and purchasing characteristics.

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Definitions:

Larynx

The voice box located in the throat, housing the vocal cords and responsible for producing sound.

Superior Rectus

A muscle in the eye that primarily contributes to upward eye movement.

Eye Muscle

Any of the six muscles that control the movement of the eye and the eyelid.

Intrinsic Eye Muscles

Muscles located within the eye that control its movements and the size of the pupil.