The Online Consumer Lifestyle Segment Called "Click-And-Mortar

question 135

Multiple Choice

The online consumer lifestyle segment called "click-and-mortar"

• A)are women who do their actual purchasing at traditional retail stores.
• B)rarely spend money online and use the Internet only as an information source.
• C)regularly visit their favorite bookmarked websites and spend the most money online.
• D)regard the Internet as a convenient tool for buying music,books,and computer software.
• E)consist of young,affluent single consumers who spend more time online than any other segment.

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Definitions:

Approach Motivation

A psychological construct referring to an individual's predisposition to move towards, or seek out, positive outcomes or rewards.

Anticipating Rewards

The process of expecting or looking forward to rewards, which can drive motivation and behavior toward achieving those rewards.

Personality Psychologists

Professionals who study and assess the variations in personality among individuals, often examining traits, behaviors, and psychological mechanisms.

Motive

An internal driving force that compels individuals to take action toward achieving specific goals.