The Online Consumers Who Are Relative Newcomers to the Internet

question 211

Multiple Choice

The online consumers who are relative newcomers to the Internet who rarely spend money online but seek product information are referred to as "__________."

• A)hunter-gatherers
• B)click-and-mortar
• C)e-bivalent newbies
• D)time-sensitive materialists
• E)brand loyalists

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Definitions:

Anticipations

Expectations or preconceived notions about future events or situations, often influencing behavior and perception.

Unrepresentative Sample

Refers to a subset of a population that does not accurately reflect the demographics or characteristics of the whole population.

Rational Image

A coherent and logical mental representation or concept.

Empirical Support

Refers to evidence that is based on observation, experience, or experiments rather than theory alone.