Examlex
Frank needs to buy a new car.Before visiting a showroom,however,he logs onto www.autobytel.com.Here,he can compare the attributes of various makes and models,find information about the prices of various option packages and learn the manufacturer's suggested retail prices for different cars.After deciding on the car he wants to buy,Frank visits the local showroom and negotiates with the salesperson for the model and options package he wants.Because Frank is so well informed about prices,he is able to make a deal that is several hundred dollars less than the salesperson's best offer.Frank's car buying experience illustrates which reason why consumers shop online?
Indifference Curve
A graphical representation showing different combinations of two goods that provide the consumer with equal levels of satisfaction and utility.
Utility Maximizing
The process by which individuals allocate their resources to achieve the highest level of satisfaction possible.
Bundle
A collection of goods or services sold together as a single package, often at a discounted rate compared to purchasing the items separately.
Marginal Utility
The boost in satisfaction or usefulness experienced from consuming another unit of a product or service.
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