Brand Managers Can Strategically Use Twitter to Do All of the Following

question 57

Multiple Choice

Brand managers can strategically use Twitter to do all of the following EXCEPT:

• A)respond to user criticisms about a brand through "re-tweets" to develop more satisfied customers.
• B)generate brand buzz by developing an official Twitter profile.
• C)tweet on topics that provide information of value to their customers.
• D)operate promotions in real time.
• E)use paid ads and sponsored stories to generate new customers for its advertisers.

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Definitions:

Senate

A legislative body in various countries, often forming the upper house in a bicameral system, responsible for making and passing laws.

Policy Advocate

An individual who actively supports and argues for the implementation or reform of specific policies for public benefit.

Enact

The process of making a bill into law by legislative authority.

Reform

The process of making changes to something in order to improve it, often in the context of social, political, or economic institutions.