The Three Guidelines on Marketing and Promoting a Brand Using

question 56

Multiple Choice

The three guidelines on marketing and promoting a brand using YouTube include: (1) exploit visual aspects of your message,perhaps sacrificing product messages to tell a more entertaining story; (2) __________;and (3) target viewers by using YouTube's insights and analytics research to reveal the number of views,where they originate within YouTube,and what key words are driving user visits.

• A)use an expert to inform the audience about product features and benefits
• B)create a channel rich in key words to improve the odds of the video showing up in user searches
• C)tie the product to a current political or news event
• D)include humorous content to attract as many viewers as possible
• E)limit the video to one minute or less,the same as a TV or radio ad time limit

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Definitions:

Availability of Substitutes

The presence of alternative products or services that can satisfy the same needs or wants as the original product.

Own Price Elasticity

Measures the responsiveness of the quantity demanded of a good to a change in its own price.

Anne's Apple Pies

A fictional or specific business entity known for producing or selling apple pies.

Market Share

The portion of a market controlled by a particular company or product.