Marketers Can Use One of Two Strategies: the First Strategy

question 155

Multiple Choice

Marketers can use one of two strategies: the first strategy uses Facebook Pages and YouTube Channels,and the second strategy uses ads in newspapers,magazines,and on TV.The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.

• A)"passive receivers";"active receivers"
• B)an older demographic;a younger demographic
• C)wealthy;disadvantaged
• D)"active receivers";"passive receivers"
• E)"evangelists";"brand ambassadors"

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Definitions:

Secure Information

Information that is protected against unauthorized access, alteration, and disclosure, often through encryption and other security measures.

Strategic Plan

A long-term vision for a company, outlining goals, objectives, and tactics to achieve competitive advantage and meet stakeholders' expectations.

Planning Committee

A group of individuals assembled to plan, organize, and oversee specific projects, events, or initiatives, ensuring objectives are met efficiently.