What Is the Key Marketing Objective for Advertising on Social

question 9

Multiple Choice

What is the key marketing objective for advertising on social networking sites?

• A)Developing cost-effective ads with a CPM of less than 50¢ for every 1,000 hits.
• B)Creating ads that have an immediate impact on sales.
• C)Trying to gain viewers' attention for a few extra seconds with entertaining video.
• D)Using the cost per click performance metric to assess how many times a unique visitor purchases a product that originated from an ad on the firm's website.
• E)Creating ads that appeal to all demographic groups-regardless of age,gender,ethnicity,education,or income-to maximize cost efficiency.

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Definitions:

Substitutes

Goods or services that can be used in place of each other, where an increase in the price of one leads to an increase in the demand for the other.

Demand Curve

A visual chart that illustrates the connection between the cost of an item and the amount consumers are willing to buy at those costs.

Demand Curve

A chart that illustrates how the quantity of a product that consumers are ready to buy varies with its price.

Decrease in Demand

Refers to a situation where consumers' desire to purchase goods or services at a given price level decreases, leading to a leftward shift in the demand curve.