The ________ Measure Most Closely Ties the Cost of the Social

question 73

Multiple Choice

The ________ measure most closely ties the cost of the social media ad to the sales revenues the ad generates.

• A) cost-per-click
• B) cost-per-thousand
• C) fixed-fee-rate
• D) cost-per-view
• E) cost-per-action

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Definitions:

Operating Expenses

Expenses incurred from a company's operational activities, not including the cost of goods sold, typically including selling, general, and administrative expenses.

Gross Profit

The difference between revenue and the cost of goods sold, showing the basic profitability of a company’s core operations.

Stockholders' Equity

The value of a company's assets minus its liabilities, representing the ownership interest of the shareholders.