Cost Per Click Is a Measure in Which

question 90

Multiple Choice

Cost per click is a measure in which

• A)a fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website.
• B)a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
• C)a fixed amount of money is paid to a site for posting an ad for a finite amount of time.
• D)a fixed amount of money is paid for every 1,000 times an ad loads,up to $100 a month.
• E)a fixed discount given to a visitor for clicking on an ad.

---

Definitions:

Messaging

Messaging involves the creation and sharing of content to communicate with audiences, typically through written, visual, or digital means.

Publics

Groups of people that an organization identifies as its audience or stakeholders in various contexts.

Issues

Topics or problems under consideration or dispute, which may impact an organization or individual’s reputation and require management or resolution.

ELM

ELM, or the Elaboration Likelihood Model, is a theory in psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.