According to Figure 19-5 Above,"A" Is the Performance Measure Described

question 113

Multiple Choice

According to Figure 19-5 above,"A" is the performance measure described by the accompanying quote "I will pay $0.50 for every 1,000 times this ad loads,up to $100 per month" under the Cost to Advertisers heading.

• A)cost per click
• B)click through rate
• C)cost per action
• D)conversion rate
• E)cost per thousand

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Definitions:

Tuskegee Syphilis Study

A notorious and unethical study conducted from 1932 to 1972 by the U.S. Public Health Service to observe the natural progression of untreated syphilis in African-American men.

Ethical Abuse

A term not widely recognized in professional literature, but suggests behaviors or practices that might exploit or harm individuals under the guise of ethical norms.

Inferential Statistics

A branch of statistics that uses a sample of data to make inferences about the general population from which the sample was drawn.

Hypothesis

A suggested reason for an occurrence, established as an initial phase for more detailed examination.