The Greenpeace Campaign Against Nestlé Using Social Media Was Effective

question 160

Multiple Choice

The Greenpeace campaign against Nestlé using social media was effective because

• A)Greenpeace quickly agreed that Nestlé appeared to be acting in a socially responsible manner with a commitment to global sustainability.
• B)by using social media instead of traditional media,Greenpeace was saving indigenous jobs.
• C)Greenpeace effectively used a variety of media,both traditional and social,for its "shock campaign."
• D)the attention Greenpeace garnered helped to promote the sales of Nestlé's Kit Kat candy bars.
• E)Nestlé immediately apologized and pledged to end its use of unsustainable palm oil.

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Definitions:

Second-party Beneficiary

A person or group that benefits from a contract, despite not being a direct party to that contract.

Anti-assignment Clause

A provision in a contract that prohibits the transfer of rights or delegation of duties by a party to the agreement without prior consent from the other party.

Debris

Dispersed pieces, usually from something that has been demolished or ruined.

Personal Service

A service focusing on personalized care or attention, typically provided directly to an individual.