Which of the Following the Results of the Convergence of the Real

question 111

Multiple Choice

Which of the following the results of the convergence of the real and digital worlds is MOST ACCURATE?

• A)a greater emphasis on traditional media since is more cost effective than social media
• B)an increased emphasis on measuring the marketing return on investment for social media initiatives
• C)a de-emphasis on socially networked "communities" like loyal users of a brand or alumni associations-groups with common interests
• D)the elimination of traditional media;all media will become digital
• E)The failure of near field communications to expand e-commerce due to the absence of digital cash

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Definitions:

Predetermined Overhead Rate

A rate calculated at the beginning of a period, used to allocate manufacturing overhead to products based on a particular activity base, such as machine hours or labor hours.

Machine-Hours

A measure of production output or activity based on the hours that machinery is operational.

Plantwide Predetermined Overhead Rate

A single overhead rate calculated by dividing estimated total manufacturing overhead costs by an estimated total cost driver, applied throughout the entire plant.

Job-Order Costing System

An accounting method that tracks the costs associated with producing a specific item or providing a particular service.