Although Nutri-System and Jenny Craig Dieting Systems Often Use Celebrity

question 198

Multiple Choice

Although Nutri-System and Jenny Craig dieting systems often use celebrity spokespersons successfully,the companies also run a risk,especially if the celebrity

• A)is an actor/actress who hasn't appeared in any movies or television shows for the past five years.
• B)is a sports figure whose team doesn't win that season.
• C)has a messy divorce.
• D)regains all his/her lost weight.
• E)wins an award and doesn't thank the company for the weight-loss contribution.

---

Definitions:

Manufacturer Brands

are brands created and owned by producers or manufacturers of goods and services, as opposed to retailer or private label brands.

Support Service

Services provided to customers before, during, and after purchasing and using goods or services to enhance customer satisfaction and maintain loyalty.

Brand Licensing

The authorization of a company to produce or sell products under another company's brand name, in exchange for a fee or royalty.

Brand Alliance

A strategic collaboration between two or more brands to achieve mutual marketing and business objectives.