If a Brand Manager Wanted to Use LinkedIn to Promote

question 163

Multiple Choice

If a brand manager wanted to use LinkedIn to promote his/her brand,the best way would be to

• A)use profiles of company employees for business-to-business image building and networking with industry-related groups.
• B)monitor profiles for negative mentions of their brand.
• C)create a profile for his/her brand.
• D)try to accumulate online "followers" for the business.
• E)buy ad space on the LinkedIn website.