Suppose the Following Information: the Cost of a Full Page

question 205

Multiple Choice

Suppose the following information: The cost of a full page color ad in the U.S.national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S.audience size is 1,566,027.The cost of a full page color ad in the U.S.national edition of USA Today (newspaper) is $207,720 and its U.S.audience size is 1,711,696.The cost of a full page color ad in the U.S.national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000.The cost of a full page color ad in the U.S.national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000.The cost of a 30-second ad on the most recent Super Bowl (television) is $3,800,000 and has an audience size of 108,400,000.Using this information,which of the five media alternatives has the HIGHEST CPM?

• A)The Wall Street Journal
• B)USA Today
• C)Bloomberg Businessweek
• D)Sports Illustrated
• E)Super Bowl

---

Definitions:

Tandem Drive

Tandem drive refers to a vehicle configuration where two sets of drive axles are arranged in a row, commonly seen in heavy-duty trucks, to distribute weight and increase traction.

Axles

Mechanical components that connect wheels on opposite sides of a vehicle, transferring power from the drivetrain to the wheels for movement.

Freight Volume

The amount of goods, cargo, or freight being transported or capable of being transported.

Vocational

medium- and heavy-duty trucks used for specific work applications rather than linehaul. Examples would be dump trucks, milk tankers, fire trucks, cement trucks, cranes, fuel tankers, etc.