The Three Guidelines on Marketing and Promoting a Brand Using

question 56

Multiple Choice

The three guidelines on marketing and promoting a brand using YouTube include: (1) exploit visual aspects of your message,perhaps sacrificing product messages to tell a more entertaining story; (2) __________;and (3) target viewers by using YouTube's insights and analytics research to reveal the number of views,where they originate within YouTube,and what key words are driving user visits.

• A)use an expert to inform the audience about product features and benefits
• B)create a channel rich in key words to improve the odds of the video showing up in user searches
• C)tie the product to a current political or news event
• D)include humorous content to attract as many viewers as possible
• E)limit the video to one minute or less,the same as a TV or radio ad time limit

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Definitions:

Electronic Funds Transfer

Electronic Funds Transfer (EFT) is the digital transfer of money from one bank account to another without any paper money changing hands.

Collect Bills

The action of requesting and receiving payment for goods or services rendered, often by companies or creditors.

Lockbox

An address, usually a commercial bank, at which a company receives payments in order to speed collections from customers.