All of the Following Are Typical Marketing Actions a Brand

question 132

Multiple Choice

All of the following are typical marketing actions a brand manager can take in the convergence of the real and digital worlds EXCEPT:

• A)showing ads,product prices,and locations.
• B)offering digital coupons and discounts for location check-ins and loyalty programs.
• C)using bar codes,QR codes,and RFID scans to inform customers and take orders.
• D)using far field communications to scan faces that enable marketers to tailor digital messages to customers' smartphones.
• E)qualifying leads and target online ads using personal data and "likes" from social media users and unique visitors.

---

Definitions:

Consumer Price Index

A measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care, calculated by taking price changes for each item in the predetermined basket of goods and averaging them.

Weekly

Pertains to something that occurs, is done or calculated every week.

Basket Of Goods

A fixed set of consumer products and services valued on a regular basis for measuring inflation in an economy or specific market.

Price Changes

Alterations in the cost of goods and services over time, which can be influenced by factors such as supply, demand, and inflation.