All of the Following Statements Are True About Using Humorous

question 334

Multiple Choice

All of the following statements are true about using humorous appeals in advertising EXCEPT:

• A)Humorous content does not always lead to changes in recall,recognition,or purchase intent.
• B)Some studies suggest that humor wears out quickly,losing the interest of consumers.
• C)A problem with humorous appeals is that their effectiveness may vary across cultures if used in a global campaign.
• D)The use of humor is widespread in advertising and can be found in many product categories.
• E)Advertisers believe that humor improves the effectiveness of their ads.

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Definitions:

Torts

Civil wrongdoings recognized by law as grounds for a lawsuit, resulting in injury or harm that constitutes the basis for a claim by the injured party.

Business

The systematic endeavors and operations by people to create and market products and services with the aim of making a profit.

Exculpatory Clauses

Provisions in a contract that relieve one party of liability for harm or loss caused during the execution of the contract, often shifting the risk to the other party.

Principal

The original amount of money loaned or invested, excluding any interest or profits.