Suppose the Following Information: the Cost of a Full Page

question 43

Multiple Choice

Suppose the following information: The cost of a full page color ad in the U.S.national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S.audience size is 1,566,027.The cost of a full page color ad in the U.S.national edition of USA Today (newspaper) is $207,720 and its U.S.audience size is 1,711,696.The cost of a full page color ad in the U.S.national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000.The cost of a full page color ad in the U.S.national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000.The cost of a 30-second ad on the most recent Super Bowl (television) is $3,800,000 and has an audience size of 108,400,000.Using this information,which of the five media alternatives has the LOWEST CPM?

• A)The Wall Street Journal
• B)USA Today
• C)Bloomberg Businessweek
• D)Sports Illustrated
• E)Super Bowl

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Definitions:

White Blood Cell

Immune system cells responsible for defending the body against infectious diseases and foreign substances.

Engulfing

The process by which cells absorb particles by enveloping them, typical in immune responses and nutrient intake.

Protection

The act of shielding something from harm or maintaining its safety through various means.

Plasma Protein

A variety of proteins found in plasma, which include albumin, immunoglobulins, and clotting factors, playing roles in transport, immunity, and blood clotting.