All of the Following Statements Are True About the Changing

question 256

Multiple Choice

All of the following statements are true about the changing aspects of television as an advertising medium EXCEPT:

• A)infomercials are increasingly popular because the slow economy has reduced the average cost of a 30-minute block of television time.
• B)many advertisers are now choosing less expensive "spot" ads,which run between programs,or 15-second ads,rather than the traditional 30- or 60-second lengths.
• C)industry experts predict that more than 1 million 3D televisions will be sold by 2015.
• D)viewers are increasingly timeshifting their viewing habits with DVRs,DVDs,and subscription services such as Netlix.
• E)there are many opportunities for out-of-home TV viewing as televisions can be seen in many bars,hotels,offices,airports,and on college campuses.

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Definitions:

Disabilities

Physical or mental conditions that limit a person's movements, senses, or activities.

Initiative

The ability to assess and initiate things independently; taking charge of situations or undertaking new projects.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors.

Jones and Prescott's

Likely refers to specific theories, models, or research findings by individuals with the surname Jones and Prescott, requiring context for accurate description.