Frequency Refers to

question 140

Multiple Choice

Frequency refers to

• A)the number of different advertisements, sales promotions, or publicity events in an IMC campaign for a product or service.
• B)the total number of times an advertisement is aired on television or radio.
• C)the average number of times a firm airs an advertisement.
• D)the number of times an advertisement can be shown before it begins to lose its effectiveness.
• E)the average number of times a person in the target audience is exposed to an advertisement.

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Definitions:

Emerging Stage

An initial phase of development or growth, characterized by new challenges and opportunities, typically for businesses or technologies.

Large-Scale Event

An event, often involving extensive planning and coordination, that attracts a large number of participants or attendees.

Disrupts Routines

Refers to events, technologies, or actions that significantly alter or interrupt established processes or habits.

Social Goals

Objectives that aim to improve society and the welfare of its citizens, focusing on issues such as equality, education, and environmental sustainability.