All of the Following Statements Are True About Magazines EXCEPT

question 6

Multiple Choice

All of the following statements are true about magazines EXCEPT:

• A)the magazine with the highest circulation is AARP The Magazine.
• B)consumer interests can be difficult to translate into a magazine theme,resulting in many magazine failures each year.
• C)national publications publish regional and even metro editions to reduce wasted coverage.
• D)most magazines are dropping their print formats to offer only online versions that can be viewed on iPads or iPhones and other tablet devices or smartphones.
• E)Time magazine publishes both geographic and demographic editions in the U.S.

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Definitions:

Horizontal Analysis

A financial analysis technique that compares historical financial data over a series of reporting periods to identify trends and growth patterns.

Comparative Income Statements

Financial statements that present the revenues, expenses, and net income of a company over multiple periods for comparison.

Debt Management Ratios

Those ratios—debt to total assets, debt to stockholders’ equity, and times interest earned—which measure a company’s mix of debt and equity financing.

Equity Financing

The process of raising capital through the sale of shares in a company, leading to share ownership by investors.