One Disadvantage of Using the Yellow Pages as an Advertising

question 25

Multiple Choice

One disadvantage of using the yellow pages as an advertising medium is

• A)the proliferation of directories in many cities.
• B)they have extensive accountability and ROI metrics.
• C)the ads are perishable.
• D)few households with telephones have them.
• E)they have high delivery costs.

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Definitions:

UV Radiation

Ultraviolet radiation is a form of energy travelling through space, part of the electromagnetic spectrum, known for its role in causing skin tans and burns.

Zika Virus

A virus spread primarily through the bite of an infected Aedes species mosquito, known to cause Zika fever and linked to birth defects in the children of infected pregnant women.

El Niño

A climate phenomenon characterized by the warming of sea surface temperatures in the central and eastern tropical Pacific Ocean, affecting global weather patterns.

Global Climate Change

The long-term alteration of temperature and typical weather patterns in a place, largely attributed to human activity.