An Advertising Agency That Assists Clients by Both Developing and Placing

question 151

Multiple Choice

An advertising agency that assists clients by both developing and placing advertisements may receive payment according to an incentive plan based on performance.These plans typically pay for agency costs and a 5 to 10 percent profit,plus bonuses if specific goals are met.This type of agency is referred to as a(n) __________.

• A)full-service agency
• B)in-house agency
• C)modified-service agency
• D)promotional firm
• E)limited-service agency

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Definitions:

Language

A systematic means of communicating by the use of sound or conventional symbols, used for human communication through the expression of thought and emotion.

Sapir-Whorf Hypothesis

A theory in linguistics that suggests the structure of a language influences its speakers' world view or cognition.

Social Reality

The layers of reality perceived through social constructs and interactions.

Digital Divide

Describes the gap between individuals who have access to modern information and communication technology and those who do not, affecting opportunities for employment, education, and connectivity.