The Purpose of a Reminder Advertisement Is to

question 31

Multiple Choice

The purpose of a reminder advertisement is to

• A)promote a specific brand's features and benefits.
• B)tell people what a product is, what it can do, and where it can be found.
• C)state the position of a company on an issue.
• D)reinforce previous knowledge of a product.
• E)promote the advantages of one product class over another.

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Definitions:

Social Interest

A concept introduced by Alfred Adler, referring to an individual's attitude towards and awareness of being part of a community and the inclination to contribute positively to it.

Collective Unconscious

A concept introduced by Carl Jung that describes a segment of the unconscious mind formed from inherited memories and experiences, shared universally among humans.

Individual Psychology

A psychological framework which emphasizes understanding the uniqueness of each individual and how they strive for success and cope with feelings of inferiority.

Indivisible Whole

A concept referring to something that cannot be divided into smaller parts without losing its essential nature or function.