In the Hierarchy of Effects, Evaluation Refers to

question 6

Multiple Choice

In the hierarchy of effects, evaluation refers to

• A) the consumer's ability to recognize and remember the product or brand name.
• B) the consumer's appraisal of the product or brand on important attributes.
• C) an increase in the consumer's desire to learn about some of the features of the product or brand.
• D) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.
• E) the consumer's first actual purchase and use of the product or brand.

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Definitions:

Business Models

Frameworks that describe how a company creates, delivers, and captures value, in both economic, social, and other contexts.

Experimentation

The process of conducting tests and trials to explore hypotheses or new ideas, typically to gain knowledge or validate theories.

Cost Structure

An outline of the types and relative proportions of fixed and variable costs that a business incurs in its operations.

Outsourced Activities

Business processes or tasks that are contracted out to an external provider, often to reduce costs, access specialized expertise, or improve efficiency.