Which of the Following Statements Regarding Direct Marketing Is Most

question 28

Multiple Choice

Which of the following statements regarding direct marketing is most accurate?

• A)Direct marketing now allows customers to shop 32 hours a day,7 days a week.
• B)Although direct marketing usually saves customers time,it does not usually save customers money.
• C)Although direct marketing can save consumers time and money,the process is labor intensive and not very much fun.
• D)Many customers believe direct marketing provides great customer service.
• E)Direct customers feel that their privacy is more likely to be compromised with direct marketing than with other methods.

---

Definitions:

Early Recollections

A personality assessment technique in which our earliest memories, whether of real events or fantasies, are assumed to reveal the primary interest of our life.

Overprotection

A situation where an individual is guarded more than necessary, often limiting experiences and risks which can hinder development and personal growth.

Pampering

The act of indulging or being overly protective and excessively attentive to the needs or desires of oneself or others.

Self-confidence

The belief in one's own abilities, skills, and capacity to succeed or meet the challenges of various situations.