Individuals Can Choose to Purchase Microsoft Stand-Alone Software Packages,such as the Microsoft

question 310

Multiple Choice

Individuals can choose to purchase Microsoft stand-alone software packages,such as the Microsoft Office 2013 Home and Student versions of Word,Excel,and PowerPoint for $109.99 each.However,they may choose to purchase the Microsoft Office 2013 Home and Student suite,which has these three applications plus OneNote in the same package for a price of $139.99.Microsoft is using a __________ pricing strategy.

• A)penetration
• B)prestige
• C)bundle
• D)odd-even
• E)standard mark-up

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Definitions:

Exposure Methods

Techniques in psychotherapy that involve introducing clients to feared objects or situations in a controlled manner to reduce anxiety.

Feared Stimuli

Objects, situations, or events that evoke fear or anxiety in an individual.

Two-Factor Theory

A psychological theory proposing that human emotions are based on two factors: physiological arousal and cognitive labeling of that arousal.

Trauma Disorders

Trauma Disorders are mental health conditions that arise as a result of experiencing or witnessing traumatic events, characterized by symptoms such as anxiety, depression, and PTSD.