The Four Steps in the Sequential Process of Building the Brand

question 280

Multiple Choice

The four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) __________;and (4) creating an intense,active,and loyal consumer-brand connection.

• A)forming a brand personality
• B)easing consumers' decision making
• C)developing brand licensing criteria
• D)rewarding loyal customer behavior
• E)eliciting the proper consumer responses to a brand's identity and meaning

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Definitions:

Agreed

The state or action of having the same opinion or decision about something with others.

Royals

Members of a royal family, typically referring to those with titles such as king, queen, prince, or princess.

Pennant

A flag that serves as a symbol of a sports team or a sign of victory in sporting competitions.

Red Giants

A phase in the life cycle of a star where it expands and cools after exhausting the hydrogen in its core, typically marked by a significant increase in size and a change in color to red.