Figure 11-6 Above Shows the Sequential Process of Building Brand

question 328

Multiple Choice

Figure 11-6 above shows the sequential process of building brand equity.The third step is to elicit the proper consumer responses to a brand's identity and meaning.This step consists of two dimensions,"D" and "E," which stand for __________ and __________.

• A)brand identity;brand emotion
• B)brand performance;brand imagery
• C)consumer judgments;consumer feelings
• D)brand awareness;consumer-brand connection
• E)consumer feelings;brand imagery

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Definitions:

Quantity Demanded

The total amount of a good or service that consumers are willing to purchase at a given price.

Price

The financial sum foreseen, obligatory, or handed over as compensation for something.

Percentage Of Budget

A financial metric that represents the proportion of a specific item or category's cost in comparison to the total budget.

Price Elastic

A term related to price elasticity of demand, indicating how responsive the quantity demanded of a good or service is to a change in its price.