Which of the Following Is NOT True About a Multibranding

question 6

Multiple Choice

Which of the following is NOT true about a multibranding strategy?

• A)With a multibranding strategy,there is no risk that a product failure will affect other products in the line.
• B)Some large firms have found that the complexity and expense of implementing a multibranding strategy outweigh its benefits.
• C)With a multibranding strategy,each brand is unique to each market segment.
• D)A multibranding strategy is used when a firm produces products and sells them under the brand name of a wholesaler or retailer.
• E)Some multibrands are introduced to confront competitors' brands.

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Definitions:

Advocacy Marketing

A marketing strategy focused on leveraging the voices of satisfied customers, employees, or partners to advocate on behalf of a brand or product.

Brand Protection

Strategies and actions taken by a company to prevent the unauthorized use of its intellectual property or to fend off reputation damage.

Influencer Marketing

A marketing strategy that involves partnering with influential people in a particular niche to promote products, services, or brands to their audience.

Internships

A period of work experience offered by an organization for a limited period of time to gain practical experience.