Managers Often Use Two Special Indexes to Help Identify Strong

question 334

Multiple Choice

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts. The two indexes focus on

• A)marketing efficiency and production efficiency.
• B)dollar market share and unit market share.
• C)monthly dollar sales by channel and monthly number of units sold by channel.
• D)sales per square foot and same-store sales growth.
• E)category development and brand development.

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Definitions:

Reward

A benefit, often in the form of compensation, recognition, or appreciation, that is given for some form of achievement or behavior.

Employee Morale

The overall satisfaction, outlook, and feelings of well-being that an employee holds within the workplace.

Minimum Salary

The lowest legal remuneration that employers can pay their employees; often set by government laws.

Team Network

A closely connected group of individuals who collaborate and share information to achieve common goals.