The Marketing of Low-Cost Copies of Popular Brands Not Manufactured

question 244

Multiple Choice

The marketing of low-cost copies of popular brands not manufactured by the original producer is referred to as

• A)brand cannibalization.
• B)co-branding.
• C)brand imitation.
• D)product counterfeiting.
• E)re-manufacturing.

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Definitions:

Consequences

The results or outcomes of actions, which can be intended or unintended, positive or negative.

Marketing Concept

The idea that a firm’s long-term success must include a companywide effort to satisfy customer needs and wants.

Sales Presentation

A pitch or demonstration given to prospective buyers with the goal of making a sale by highlighting the benefits and features of a product or service.

Product's Major Features

The primary attributes or characteristics that define a product and differentiate it from competitors.