Examlex
All of the following are benefits to be stressed during the promotion of services EXCEPT:
Variable Cost Concept
The principle stating that costs change in proportion to changes in volume of activity or production.
Cost-Plus Approach
A pricing strategy where the selling price is determined by adding a specific markup to a product's cost price to cover overheads and profit.
Markup
The amount added to the cost of a product or service to arrive at a selling price.
Variable Cost Concept
An accounting principle that refers to costs that change in proportion to the level of activity or volume of production.
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