When Selecting a Brand Name,it Should: (1)suggest the Product Benefits;

question 399

Multiple Choice

When selecting a brand name,it should: (1) suggest the product benefits; (2) __________; (3) fit the company or product image; (4) have no legal or regulatory restrictions; (5) be simple and emotional;and (6) have favorable phonetic and semantic associations in other languages.

• A)never have a humorous connotation
• B)easy to spell and pronounce
• C)not be easily imitated
• D)be patented
• E)be memorable,distinctive,and positive

Grasp the stand-alone principle in project evaluation.

Identify and explain the tax implications related to project cash flows, including depreciation tax shields.

Understand how to analyze and select projects based on various financial evaluation methods (e.g., NPV, IRR).

Distinguish between relevant and irrelevant costs in project decision-making, understanding the impact of sunk and opportunity costs.