Customer Value Can Assume Numerous Forms

question 315

Multiple Choice

Customer value can assume numerous forms. For Pez Candy, Inc., customer value manifests itself in the form of

• A) an upbeat jingle.
• B) character candy dispensers.
• C) a stylish logotype.
• D) sour taste.
• E) sugar coating.

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Definitions:

Sell-Side Marketplaces

Online platforms where sellers can offer products or services directly to buyers, typically used in business-to-business or business-to-consumer transactions.

B2C Model

Business-to-Consumer model, a commercial transaction model where businesses sell products or services directly to the end-users or consumers.

Buy-Side Marketplace

A digital or physical marketplace that focuses on buyers, allowing them to search, compare, and purchase goods or services.

Procure

The action of obtaining or acquiring goods, services, or works from an external source, often through a bidding or tender process.