One of the Eight Primary MARKETING-RELATED Reasons for New-Product Failure

question 314

Multiple Choice

One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

• A)skipping steps in the new-product process
• B)pushing a poorly conceived product too early into the market
• C)no economical access to buyers
• D)not learning from past new-product failures
• E)not understanding the legal definition of newness.

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Definitions:

Evolutionary Theory

A scientific theory which explains how organisms change over generations through the processes of natural selection and genetic variation.

Objections

Expressions or statements of disagreement or refusal, often used in contexts of debate, legal proceedings, or negating a proposal.

Person-Environment Transaction

The dynamic interaction between individuals and their environment, influencing and shaping each other.

Evocative

Bringing strong images, memories, or feelings to mind.