Which of the Following Is a Consumer Demographic Segmentation Variable

question 252

Multiple Choice

Which of the following is a consumer demographic segmentation variable?

• A)personality
• B)gender
• C)usage rate
• D)needs
• E)region

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Definitions:

Behaviorism

Behaviorism is a psychological approach that emphasizes the study of observable behaviors and the processes behind learning, excluding theories of the mind.

Wundt

Wilhelm Wundt, often regarded as the father of experimental psychology, who established the first psychological laboratory in Leipzig, Germany, in 1879.

Repressed Conflicts

Unresolved, often unconscious, conflicts that lead to psychological distress or behaviors, according to psychoanalytic theories.

Phobias

Intense, irrational fears of specific objects, situations, or activities that lead to avoidance behavior.